Women and Wine: Annette Boyd

The Virginia wine industry has taken off in leaps and bounds due to better winemaking—no one disputes this claim. However, another reason why Virginia wines are finally on the international radar has to do with effective marketing. In the past several years, the Virginia Wine Board Marketing Office has taken on the challenges of presenting Virginia wines to international markets including the royals of England; more recently, it planned the successful 2011 Wine Bloggers Conference held in Charlottesville. The mastermind behind these operations is Annette Boyd, director of the Virginia Wine Board Marketing Office. Annette deserves as much notice as any winemaker in Virginia for catapulting the industry to the heights that it enjoys today. Without further fanfare, meet this month’s Women and Wine feature, Annette Boyd. Click on the Women and Wine tab to read her answers.